|I get asked this question a lot by my clients…”Do Amazon Ads pay off ?” The answer is YES…if you know what you are doing. Most people play around with Amazon ads, get burned and never touch them again. I get it…they can be a bit daunting but its worth every minute spent getting to understand how they work. Much like all advertising you get what you pay for. If you want to be at the top of the search results then you can pay Amazon to be there. Don’t be put off by the initial cost. How much would you pay to launch a product? Most people who buy products from Amazon do so on a mobile device. Why does this matter? well it means that if you pay for advertising your product is going to be the first thing they see once they hit search. Once people see what they searched for they usually stop and make the purchase. My advice is to work out what your break even price is and then spend on advertising. One of my clients took my advice and went from 2 sales a day to 50!! Once you are on a rool you will climb the rankings and you can pull back on your ad spend. Have a great week. Regards Peter P.S If you need my advice then you can always join the growing list of smart business owners who have me review their Amazon account and give you the rock solid advice you need to succeed. You can purchase an Amazon account review here for $497|
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